That is a great question, and it aligns perfectly with your business goals at TMORI. I have found several key trends and new product directions in the off-road and underbody lighting market for 2025.
The market is moving toward greater connectivity, customization, and sophisticated light control.
Here are the latest new product trends in the off-road lighting market, including a dedicated look at rock lights:
1. Advanced Smart Control & Connectivity
The biggest trend is the integration of lighting with smart systems, moving beyond simple on/off or color changes.
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App-Based Switch Pods: New systems are bundling light sets with 8- or 12-gang electronic controllers (switch pods) that can be fully managed via a Bluetooth or wireless smartphone app. This gives users remote control and total programmability over all their wired accessories.
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Momentary & Strobe Functions: These advanced controllers allow for custom programming, such as setting a button for a momentary horn flash or advanced strobe patterns for recovery and emergency use.
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Total Customization: The smart control modules offer endless RGB backlighting options and custom sequencing that can be controlled via the app.
2. Innovation in Rock Light Design (TMORI's Area)
The rock light segment is intensely competitive, with manufacturers focusing on light spread and color depth.
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Ultra-Wide Angle Illumination: New products are emphasizing an extended light spread, with some models promoting 360-degree, 4-sided, or 3-sided wide-angle designs to eliminate dark spots and provide comprehensive ground coverage (similar to your TMORI 232.8° design).
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RGB+IC (Chasing Color): Beyond standard RGBW, RGB+IC technology allows for "chasing," "dream color," or sequential lighting effects where multiple colors can move or flow within a single pod. This adds a level of dynamic visual appeal for shows and meets.
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Dedicated White Output (RGBW Dominance): As you've done with TMORI, the market recognizes the need for a crisp, functional white light. RGBW pods, which include a dedicated white chip, are becoming the standard for premium, high-performance accent lighting over RGB-only options.
3. Performance & Durability Standards
LED technology continues to improve in efficiency and longevity, which remains a key selling point.
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Higher Lumens, Smaller Footprint: Manufacturers are delivering incredibly bright light from increasingly compact cube and pod lights.
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Extreme Durability: While IP68 remains the standard for rock lights (like TMORI's), premium products are often advertised with an even higher IP69K rating for steam-jet cleaning resistance and top-tier durability features like hard-anodized aluminum and polycarbonate lenses.
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Precise Optics: Brands are investing in advanced optics (like TIR optics) to ensure that the powerful light output is focused and controlled, providing clear, usable light patterns (Spot, Flood, Driving Combo) rather than just a bright wash.